A YouTube intro is a brief clip that appears at the start of each of your videos. It’s short, 3 – 7 seconds long, and sets the tone for the rest of your video. In the context of a business, it introduces the company and projects the brand image to the viewer.
Using YouTube intros adds a zest of professionalism to your videos and also gives them a movie-like appearance. You can use a YouTube intro maker to make intro videos and add them to your videos before you upload them to YouTube, so creating an intro video is actually easy.
What goes in an intro video is up to you, but there are some tips you can follow to make your video intros be appealing and intriguing. It’s probably the first thing your viewers are going to watch, so it has to be well-designed. Don’t worry. We have you covered.
6 Tactics To Creating An Appealing Intro Video For Your Brand
Create a signature intro video
Put in some time and effort when creating your intro video the first time, and then fix it as a permanent intro to all your videos. Your intro video can be as powerful as other brand elements like a logo. People identify companies and brands simply by their logo. Your video intros can have the same effect; they can be the signature element of your brand. For that, your videos will have to have a consistent intro. You don’t change your logo often, do you? You shouldn’t be constantly changing your intro videos, either. Treat your intro video as another brand element and create a signature intro.
Use your brand elements
One way of making the intro unique to your brand and adding a signature effect is by personalizing them using your brand logo and colors. An intro video can seem random if it does not have any brand elements connecting the intro to your company. Adding a logo and using the brand colors makes it more personal and gives it meaning.
There is a two-way effect that you get from using your brand elements in the intro. The logo and brand colors make the intro personal, and the intro in turn reinforces your brand in the minds of viewers.
Use a YouTube intro maker
We covered a lot of important points in this article, and you might be overwhelmed wondering if you are going to incorporate all these tips into your intro video and still stay within budget.
That’s where YouTube intro makers come in handy. They provide you with multiple pre-created intro templates that you can select and then make your own by changing the colors and adding your logo. Most proficient intro makers have hundreds of intros to choose from categorized by style, so you can select the right one for your brand, make it unique to your company and then use it on all your videos. Use a professional YouTube intro maker it will save you a lot of time and will also be affordable.
Pay attention to the length of the intro
The length of the intro video is important. Too long, and you’ll bore users into bouncing off the video. Too short and your intro video will have no impact.
Keeping it between 4-10 seconds is ideal. The length should depend on the amount of information you’re giving. If you intend to wow your viewers with effects, your intro video can be on the longer side. If you’re keeping it simple, make the video short. You don’t want the intro video to linger.
Position your intro for impact
This one is very important. The positioning of your YouTube intro video will play a role in how impactful it is going to be.
Having a highly popular YouTube intro maker of our own, we have found that the brand intro should be placed just before the crux of your content. If you are going to add a preview to the content of your video, you can play with the positioning by first paying the preview specific to your video, then playing the brand intro video and then jumping right into the meat of the video.
Let us give you an example of how this concept is brilliantly used. If you watch any video by YouTuber Arvin Ash, you’ll see that he always starts with a brief (1 – 2 minute) preview into what the video is going to be about, then plays his signature brand intro which is about 5 seconds long, and then jumps right into the main content of the video.
The initial preview of the specific video gives the viewer a peek into what they will learn in that particular video. It does a great job of hooking the viewer. When their interest is piqued, he plays the brand intro, which has a bigger impact because the viewer is more attentive. After the intro, he doesn’t waste time in any more preludes and jumps right into the main content.
Keep it interesting
Don’t create an intro video just for the sake of it. It has to be interesting and exciting. If your intro itself comes off as bland and boring, what first impression will you be creating for the rest of your content? Viewers are going to assume the video is going to be boring as well.
That being said, the animation and effects you use should be congruent with your brand and its image. If your brand image is professional and Stoic, your intro cannot be flashy and glittery. If you’re a fashion brand, your intro cannot be simple and professional. The style of your intro has to be congruent with your brand image.
It’s quite evident that adding a signature intro to all your business videos will be impactful and help your business grow. The best part is that you don’t have to put in a lot of effort, time or money in getting a highly effective intro created, you can use online intro makers. So get one for your brand today!