Starting a business is always going to be tricky and involve a certain amount of unpredictability but usually in the beginning, at least, it will always involve the same set of steps. The same goes for anybody wanting to start a photography business. There are almost 40,000 working photographers in America at the moment, so you’ll need a game plan to stand out from the crowd.
That’s why we’ve rounded up some of the most important steps you’ll need to take to launch the best photography business you possibly can. Read on for some all-important resources and support.
1. Learn the Ropes
If you’re going to start a photography business, you’ll want to know a thing or two about photography. You will need to know your way around the mechanics of a camera, learn about the theory of composition, and learn about things like framing and mounting. This probably seems like a lot to learn, and that’s because it is.
We recommend you really entrench yourself in the task of learning about all things photography before even attempting to think about future photography careers. Learn tricks like the rule of three and how to use this free online background remover when you’re editing. Once you’ve mastered your craft, then you think about building your business.
2. Register Your Business
When you are ready to get the business side of things up and running you’ll need to make it official. You can do this either by registering as a freelancer with the IRS or by creating a company. If you’re going this route, you’ll need to make the decision of whether to be an LLC or a corporation.
3. Craft Your Brand
One big thing to think about when you’re creating a business is branding. If you don’t have a clear point of view and offer too many different types of pictures, you won’t be as effective. Instead, try picking a niche, like abstract or nature photography, for example.
4. Make a Website
Behind every successful photography business is an amazing website that displays all of its photos in a high-quality file format. Your business should tie in well with your branding and show your photos in the best possible light. Make sure it’s linked to your social media accounts as well.
5. Mount a Marketing Strategy
Once you have your photos, your branding, and your website ready, it’s time to begin marketing your business. You might want to link up with a digital agency for this. If you’re going to DIY your strategy, it’s worth reading up on the principles of social media, PPC, and SEO marketing.
Start a Photography Business With Success
If your goal is to start a photography business of your own, the best piece of advice we can give is to focus your attention on becoming a photographer first. The business side of things will follow.
If you’re looking for more articles on entrepreneurship or on photography tips, guess what? We’ve got both! Check out the rest of our site now.