Are you on the fence about implementing a search engine marketing strategy but not sure whether it’s worth your time and money?
For starters, SEM involves promoting your website on search engine result pages. However, SEM costs money. You have to pay every time someone clicks on your ad.
Should you invest? We think so.
In this article, we’re fleshing out the benefits of SEM. Read on to learn more.
SEM Puts You Where Your Customer Are
A rule of thumb in business is to be where your customers are. About 65 percent of U.S. consumers start their online experiences on a search engine. Going by this stat, it’s clear most of your target customers are using search engines to look up a product/service your business could be offering.
So, how do you put your business on Google and other search engines? Building a business website is a good start, but it’s barely enough. You have to optimize it for search (SEO) or run SEM campaigns or do both.
With SEO, you’re playing the long game. There’s no telling when your website will finally show up on the first page of Google. Plus, your site needs to achieve a top 3 spot to get any meaningful traffic.
With SEM, you have the power to put your business on top of Google at any time. You just need to pay for it.
This post about SEM marketing will let you in on everything you need to know about SEO vs SEM.
SEM Has a Sweet Return on Investment
How does making $2 for every $1 spent sound? That’s what you get with Google Ads.
This benefit alone is enough to convince any small business owner to unleash a SEM campaign but hold your horses. There are a number of factors that will determine your Google Ads ROI, including your costs and campaign structure.
It takes a skilled SEM specialist to run an optimized campaign that will push the margins of your ROI goals. Although search engines provide helpful tools for any noob to set up and run a PPC campaign, don’t expect to see great results if you take the DIY approach. Hire a digital marketing agency to run the campaign for you.
You Pay Per Action (Click)
There are many types of marketing where you pay even when there’s no way to measure performance. For example, when you pay for a television commercial, there’s no way to really tell how many sales were generated from the ad.
Search engine marketing is different. You get detailed analytics and, above all, you don’t pay unless someone clicks on your search engine ad. This is especially beneficial to small businesses with tight marketing budgets.
Enjoy the Benefits of SEM
Search engine marketing needs to be a big part of your digital marketing strategy. With millions of businesses trying to rank their sites organically, SEM gives you a clear path to the top of search engine results. It’s time to start enjoying the benefits of SEM.
Explore our blog for more tips on business ownership, marketing, and advertising.
