Content marketing is an important part of operating a business website. It provides an avenue for increasing your SEO ranking. By creating content for your website that’s full of relevant keywords and other SEO data, you can improve your online visibility.
Conversely, for some people, their blog is their business. Creating engaging, informative, and entertaining content allows them to popularize, and eventually, monetize their blog.
In either case, the name of the game is driving organic traffic to your website by providing quality, valuable content. This means having a relevant or trending topic to blog about.
If you’re having trouble figuring out your blog posts or finding a niche market, we can help. Keep reading for eight blog topic ideas to consider for your website.
- Health and Fitness
Almost 3 in 4 Americans are either overweight or obese. This startling statistic, while alarming, has lead to an increase in health and fitness blogs. This is a fantastic topic to blog about because the target market is so vast.
Most people would rather research health and fitness tips online than pay for a personal trainer. However, you don’t just have to write about working out, you can also write about:
- Healthy eating habits
- Healthy recipes
- Various types of diets
- How to increase your physical activity outside of working out
- Alternative methods of increasing your health
- And more
This topic has endless opportunities and will be sure to increase organic traffic to your site.
If there’s something people struggle with just as much as their body image, it’s their finances. A recent study reports that 54% of Americans live paycheck to paycheck. This includes workers who earn more than $100,000 a year.
Naturally, a trending topic to blog about is financial security. This topic consists of:
- Reducing expenses
- Earning more money
- Managing your cash flow
- And more
People from all different walks of life are always looking to improve their financial situations. Writing a series of articles focusing on this topic is a great way to draw in more readers.
- Small Business Marketing
There are over 30 million small businesses in the United States. New businesses are popping up every day. This means there are a lot of entrepreneurs looking to find ways to generate leads and increase their sales.
Therefore, writing about traditional marketing and digital marketing will prove valuable to your blog. Business owners need advice and tips to increase their ROI on various marketing strategies. This is a multi-faceted topic to blog about because it contains so many options.
Here are some examples:
- Content marketing
- Website design
- Social media marketing
- PPC and SEM
- Direct mailing
- Video marketing
- Email marketing
- And more
Marketing blogs are popular among small business owners, entrepreneurs, blog owners, and more.
- Homeownership and Real Estate
Homeowners are a diverse niche market you should consider targeting. Many homeowners are avid DIY enthusiasts.
They’re always looking for ways to increase their home value, improve their living situation, make positive renovations, etc. You can provide tips and tutorials on how to accomplish specific DIY projects.
However, this niche can extend to include real estate. For example, articles that include how to buy and sell homes are always popular blog posts.
In the same way that homeowners want to save money by completing renovations on their own, some prefer to buy and sell homes without the assistance of a real estate agent. Your blog posts can help them do it.
- Sports and Outdoor Hobbies
If you’re coming up short on ideas for a trending topic to blog about, consider getting into sports writing. This will be easier if you already follow specific sports closely, as it will be an extension of an existing interest.
Most people who like sports really like sports. They follow their favorite teams religiously and purchase inordinate amounts of sports memorabilia.
However, you can also write more generically about different sports and outdoor hobbies. For example, you can talk about the merits of picking up golf. You could also create a series of articles devoted to camping, hunting, or fishing.
If you need a little more help, check out this blog topic generator to find niche topics to write about within a specific industry.
The word “politics” can have a negative connotation attached to it, but it doesn’t have to. Many people are simply looking for answers, not extreme views or opinionated observations.
However, if you have a political topic to blog about, you can certainly lean one way or the other. Just understand that it will attract some readers and turn away others.
Regardless, politics is always a trending niche, and many people will be drawn to your blog.
- Spirituality and Religion
Along with politics, spirituality is another controversial topic to blog about. Fortunately, you can choose how you go about creating content.
For example, you can talk about meditation and how it is beneficial both for mental health and spiritual growth. If you subscribe to a specific religion, there’s also nothing wrong with sharing your views and beliefs.
Once again, if your blog becomes centered around religious beliefs, be prepared to turn away as many readers as you attract. Ultimately, it depends on what your goals are and what is most important to you.
Finally, the world is an ever-progressing playground of technology. Every comfort, luxury, and convenience that we enjoy, we owe to some form of technology.
As such, creating blog posts designed to keep people in the know about changes in the tech world can help you target a rich niche market. This topic has a wide array of options, such as:
- Film and photography
- And more
Diving into the deep world of technology can help you bring more organic traffic to your website. Research the specific topics that are trending and provide readers with information that will add value to their lives.
Looking for a Trending Topic to Blog About?
If you need a topic to blog about, there are plenty of options out there for you. Explore our list and take your time to determine which topics resonate with you. And remember, if you don’t know a lot about a given topic, you can do your own research so you can share the information with your readers.
And if you want more marketing tips or content creation ideas, stick around for a while and browse through some of our other articles. Our blog was created to help people like you grow personally and professionally.